This course introduces the fundamentals of entrepreneurship. Students will look at the process of starting up an innovative company and specifically turning an innovative idea into a high-potential commercial opportunity, accessing resources such as talent and capital, planning how to sell and market the product/service, and managing growth.
The class is invited to adopt an entrepreneurial mindset: When others see insurmountable problems, entrepreneurs look for opportunities in technology and business solutions. An entrepreneurial perspective can be useful in many contexts, for example to tackle new opportunities in social entrepreneurship, whether in government or NGOs.
This course is designed for all backgrounds and majors, including science, engineering, and humanities students who seek to understand what the entrepreneurial mindset and its key processes are about. Topics introduced in this course are relevant for future founders of enterprises, as well as the future employees of an independent or corporate startup.