Learning Outcomes

Having successfully completed the module, students will understand more specifically how to:

  1. Articulate a process for taking an innovative idea and finding a high-potential commercial opportunity.
  2. Create and verify a business plan for gathering resources such as talent and capital.
  3. Create and verify a business model for how to sell and market an entrepreneurial idea.
  4. Generalise this process to an entrepreneurial mindset of turning problems into opportunities that can be used in larger companies and other settings.